MWW Automotive has established a cross-disciplinary design department in 2007, to identify consumer behaviour and preferences and develop emotionally appealing, yet functional new products. Integrating the different disciplines consequently into the Group and taking advantage of the networking of the know-how within the entire Group empowers MWW to successfully design and deliver leading edge products and considerably reduce the time to market, establishing a considerable and sustainable advantage for the MWW Group.

The mission of the MWW design department is to make new and exiting product ideas tangible. This objective is backed by extensive market, trend and consumer research and is strongly focused on product feasibility. The company’s design services address all phases of development, from concept generation to final production.

The success of MWW’s automotive accessory products is based on their emotional appeal, high quality and functionality, distinctive high-impact design and advanced technical features.

Capabilities:
• Research (trend, consumer)
• Product Feasibility
• Concept Development
• Color & Material Design
• Craftsmanship (analyses, target setting, review)
• Human Machine Interface Design
• 3D Modeling (physical, virtual)
• Surface Development